A LITTLE BIT
ABOUT ME
ORLANDO, FLORIDA
A communications and marketing professional born and raised in Orlando, Florida with over 7 years of experience in the industry, I'm a passionate creative with an endless interest in learning and growing through people and experiences life has to offer. I take tried and true techniques and combine them with new, innovative strategies to achieve any brand's goals. Whether it's a large-scale video project, strategic social media marketing plan, or a simple piece of website copy to be written, I aim to create impact and craft the best work possible. Currently, I am a Lead Content Strategist at Darden Restaurants, Inc. the world’s largest full-service restaurant company. As part of the in-house social team, my role is to bring brands to life through content strategy and implementation on our organic social channels, serving as a strategic partner for the Marketing, Communications, HR, and Operations teams: specifically supporting The Capital Grille, The Capital Burger, Eddie V's, Bahama Breeze, and Seasons 52.Previously, I worked as the Social Media Coordinator and Interim Social Media Manager for the University of Central Florida. There, I strategized, created, and coordinated content and social media initiatives, focused on promoting and protecting the university's reputation and continuous growth. Previously, I led copywriting and social for a major client during my time at Appleton Creative, a leading advertising agency in the greater Orlando area. Throughout my career, I've gained valuable experience working as a marketing assistant at the University of Central Florida's Recreation and Wellness Center, as well as under multiple marketing and digital advertising agencies, including CCH Marketing and Fifty & Five. Over time, I have published thousands of social posts, produced hundreds of videos, and edited countless photos, and one thing remains clear - I still love to create.Within my career working full-time, I also continue to operate my own freelance creative business, capturing and editing video and photo content, designing sites and graphics for brands, and working with people to develop their personal brands, both for businesses and everyday people alike.“I have a thriving interest in all things artistic. Ever since I was a kid, I had always been drawn to creating things, whether that be taking photos on my disposable camera, or conjuring up what I thought were masterpieces on the Microsoft Paint program. Fast forward 20 years later, I’ve found myself in the fast-paced world of advertising, public relations and marketing, all of which my education and experience is grounded on.”
RHIANA-RAYMUNDO.COM
RHIANA@RHIANA-RAYMUNDO.COM